NFL commercials are usually high-budget, flashy, and more often than not, humorous. But Ram Truck’s ad is none of those things. Instead, it’s simple and sweet. Heartwarming!
Harvey starts, “And on the eighth day, God looked down on his planned paradise and said ‘I need a caretaker.’ So God made a farmer.”
“I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper, then go to town and stay past midnight at the meeting of the school board.” The powerful messages states that the farmer needs to be gentle and patient, “somebody willing to sit up all night with a newborn colt,” and at the same time, tough and innovative, “somebody who can shoe a horse with a hunk of car tire.”
The commercial’s simplicity is super effective and delivers a clear message about how hard farmers work every single day of the year. It packs an emotional punch and reminds viewers to think of the people who make their meals possible! The last scene shows nothing but a Ram truck with the words, “To the farmer in all of us” above it.
What did you think?
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