Okay, not sure if this is a joke or not! There’s a website and an upcoming Kickstarter campaign so we assume it’s the real thing. Introducing the Licki Brush! And apparently your cat will love it…

How does it work? It’s simple –  the brush is shaped like a giant tongue that you simply put inside your mouth and…you can lick-brush your cat.

More info: lickibrush.com