Well, it’s about time. ASOS has gone vegan!
Yes, their new product range in their circular collection will be all vegan!
CircuWhat’s Tlar? hat?
Circular fashion is fashion that is meant to be reused, recycled and then repurposed before it is disposed of and when it is, it needs to create the minimum of waste.
In ASOS’s case that means: zero-waste in design, minimized waste in manufacturing, recycled materials where appropriate, long-lasting, versatile, single material use (makes recycling easy) and easy to take apart.
Yes, vegan. That means no animal products or animal labor used in any garment! That’s great!
So, as of 2020, ASOS will be using only vegan products in their circular collection and they remain committed to doing this for the long haul and to work with other brands to help them do the same.