Because Animals is a bioscience start-up in the pet food industry using cutting-edge science to create ultra-nutritious, sustainable, animal-free food for dogs and cats.
This is not your standard pet food aisle kibble.
Traditional consumer pet food is typically made from the remnant waste products of the meat and seafood supply chain. Combined, of course, with a dose of artificial chemicals and questionable fillers.
Doesn’t sound too appealing. Or healthy.
The good news is that as humans progress with positive changes in their diet the pet food industry is following along.
There is a growing consumer demand for both human and pet food that is more organic, all natural, gluten-free, sustainable and with more plant-based options.
Nearly 85 million American homes have at least one pet, according to a National Pet Owners Survey. The majority of these pet owners love their pets and want them to have as healthy food as they feed their own family.
“Pet food trends used to follow human trends by three to five years,” says the Pet Food Industry. “Now that cycle has compressed due to several factors such as a more demanding consumer with more access to information, increased capital investment, and more robust marketing sophistication. In some cases, like digestive health, such as prebiotic and probiotic supplementation, the pet industry has actually led the human industry. Grain-free or gluten-free pet food caught on even faster than for human food.”
Because Animals is now tackling what may be the future of pet food: a revolutionary line of cultured meat pet food products.
Fueled by a fresh injection of cash from a seed round of VC funding in November 2019 via Keen Growth Capital, they are now working around the clock to launch their cultured meat pet food products in early 2021.
What Is Cultured Meat?
The Because Animals cultured meat is grown without antibioitics or growth hormones and has the same nutritional value as animal-based meat. Minus the animal suffering and cruelty.
Whole People is dedicated to publishing the best ideas and tools for sustainable living.
Whole People is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.