Because Animals is a bioscience start-up in the pet food industry using cutting-edge science to create ultra-nutritious, sustainable, animal-free food for dogs and cats.
This is not your standard pet food aisle kibble.
Traditional consumer pet food is typically made from the remnant waste products of the meat and seafood supply chain. Combined, of course, with a dose of artificial chemicals and questionable fillers.
Doesn’t sound too appealing. Or healthy.
The good news is that as humans progress with positive changes in their diet the pet food industry is following along.
There is a growing consumer demand for both human and pet food that is more organic, all natural, gluten-free, sustainable and with more plant-based options.
Nearly 85 million American homes have at least one pet, according to a National Pet Owners Survey. The majority of these pet owners love their pets and want them to have as healthy food as they feed their own family.
“Pet food trends used to follow human trends by three to five years,” says the Pet Food Industry. “Now that cycle has compressed due to several factors such as a more demanding consumer with more access to information, increased capital investment, and more robust marketing sophistication. In some cases, like digestive health, such as prebiotic and probiotic supplementation, the pet industry has actually led the human industry. Grain-free or gluten-free pet food caught on even faster than for human food.”
A Short History of Because Animals
Shannon has a PhD in microbial chemical biology from Stanford and is passionate about animal welfare. Joshua has an MBA from Indiana University.
They wanted to start a company that answered the question they asked themselves: how do we feed our pets without harming other animals or the environment?
They answered that question with Because Animals. Now they are scaling their animal rescue ideals globally!
Their first product was a Superfood & Probiotic Supplement made of the cultured ingredient, Bacillus Coagulans. It was a hit!
Over two-dozen peer-reviewed research papers back up the health benefits (improved digestion and immunity) of this bacteria.
Their second product was certified organic, human-grade dog cookies called Noochies.
These healthy dog treats were named after the healthful nutritional yeast formulation used to make them.
Cultured Meat Pet Food Products
Because Animals is now tackling what may be the future of pet food: a revolutionary line of cultured meat pet food products.
Fueled by a fresh injection of cash from a seed round of VC funding in November 2019 via Keen Growth Capital, they are now working around the clock to launch their cultured meat pet food products in early 2021.
What Is Cultured Meat?
“Cultured meat is meat grown without raising or slaughtering animals,” says Dr. Shannon, “It is grown in a way that is similar to how tissue develops in an animal, except that cultured meat begins with a small collection of animal cells that are grown in a nutrient-rich environment outside the animal.“
The Because Animals cultured meat is grown without antibioitics or growth hormones and has the same nutritional value as animal-based meat. Minus the animal suffering and cruelty.
It’s healthier for your pets and the planet!
There are many so-called “healthy pet food” companies out there. Some good. Some not so good.
But they are all competing with the same “natural ingredients” value proposition. That’s great in general, but there’s not a lot of differentation.
Because Animals is a different beast altogether. They are a game-changer in an industry ripe for disruption.
Welcome to the future of pet food!
For more information about natural living check out our Guide to Sustainable Living.