12 Best Clean Beauty Products Of The Year 2023

This has been a great year for clean beauty. More and more of us are demanding products with ingredients that are actually safe to use. Good news!

The team at Whole People HQ did a straw poll to identify our favorite clean beauty offerings of the year.

Each one of them has made a real impact on us and our testing team.  We think you’re going to love them too!

Biossance Squalane + Elderberry Jelly Cleanser

You can’t have beauty without a cleanser that leaves you feeling clean and free at the end of the day but at the same time, it can’t interfere with the natural barrier of your skin.

This could easily appear on our annual list of our fave skin care brands in the future.

That’s why we always opt for this gorgeous clean cleanser from Biossance, it just feels amazing whenever we use it.  It’s definitely one of the best clean beauty products we had the pleasure of testing this year.

SheaMoisture Power Greens Conditioner With Moringa & Avocado

If you want your hair completely frizz-free and for it to keep its bounce then you want this awesome offering from SheaMoisture.

What we can’t get over is how cheap this is! It outcompetes many more expensive hair care products and it does so with the ultimate in kind, clean ingredients.  

Farmacy Deep Sweep 2% BHA Pore Cleaning Toner With Moringa + Papaya

This toner is the ultimate entry in your nighttime toolkit, apply it before you go to bed and it will help keep acne at bay (thanks to the salicylic acid) and exfoliate brilliantly too.

In short, your pores need a workout that cares for them and keeps them to a minimum on the surface and this Farmacy product is the perfect choice to do just that.  

Oyin Handmade Burnt Sugar Shine & Seal Pomade

When your hair needs a firm hand in the styling, this pomade from Oyin will be there to the rescue, no matter whether it’s a twist or a twirl, it’ll last all day long.

And you have to smell it to believe it, it’s like all our caramel fantasies came true in one go, seriously. Yum.  

Mutha No.1 Serum

Try not to flinch at the price but we’ve got to be blunt here, sometimes you really do get what you pay for and this Vitamin C serum is the best we’ve ever tried.

It tackles dark spots, dullness, and the kind of sallow, lackluster skin that we’ve all developed from being stuck indoors through a pandemic and it does it brilliantly.  

Uhai Hair Oil Blend

This shine enhancer goes way further than most of its competitors and while it does lock in shine all day long, the best thing is its ability to stop your scalp from drying out and becoming itchy.

You never need to wash this out, either, something that comes as a welcome relief at the end of a long day’s commuting.  

Biossance Squalane + 10% Lactic Acid Resurfacing Night Serum

 This night serum has become an essential to, at least, 3 of our review team, they feel that it ensures your skin looks clear and that it adds brightness to your skin tone. 

The clean ingredients are a real bonus as products this good are often made with the harshest of chemicals. 

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask

This is definitely a luxury product given the high price tag but when you want to give your hair back its natural appeal, there’s nothing better than this superfood mask.

If you curl, blow dry, or straighten then there’s a good chance you need to visit the Briogeo store near you for some of this miracle product. 

Naturopathica Argan Peptide Wrinkle Repair Cream

If you’ve got wrinkles that you want to tackle, then this is the moisturizer for you, pop it on just as you’re about to get into bed. (Though you may also want to check out our other favorite anti-wrinkle creams too).

Then, wake up with your wrinkles nearly gone in the morning! Just don’t wash it off or you may lose some of the benefit, wait until the early evening for that.  

Adwoa Beauty Baomint Moisturizing Curl Defining Gel

When you want your curls to stand out, there’s nothing better than adding moisture and this combination of prickly pear and almond oils is the master at it. 

Better still it doesn’t give your curls that awful crunch of many other hair products.  

Kjaer Weis The Beautiful Eye Balm

This delicate and delicious organic eye balm is my favorite when I want to get my undereyes in the perfect shape for a night on the town.

No matter how tired I feel, it makes me look alive and full of energy and it never interferes with the makeup layer above it either.  

Then later on, I like to use one of these amazing clean eye creams to clean up before bed.

Birkenstock Natural Skin Care Anti-Stress Serum

The world we live in is harsh on our skin and it’s so easy to end up with flare ups or even stress induced acne from the environment.

That’s where this brilliant serum from Birkenstock shines, it uses turmeric as a natural anti-inflammatory agent to reduce redness and to build a protective barrier over your skin. 

Everyone owes it to themself to keep a little anti-stress serum on hand for the bad days.  

Final Notes

You can’t go wrong with these brilliant clean beauty products and we think the future is going to see more and more amazing and kind products released, we can’t wait to see them.

If you’ve enjoyed these products you might also enjoy our favorite vegan clean beauty brands as well as Pacifica and Credo, clean beauty specialists. 


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