Top 5 Customized Shampoo Brands, Recommended by Experts

Best Customized Shampoo Brands

Our research into the best customized shampoo brands was a real eye-opener.

We had no idea we were depriving our golden mane of such sophisticated therapy.

With top brands like Function of Beauty and Prose, the custom shampoo brands have really found a market for their personalized hair care solutions.

If you want to take the VERY best care of your hair you need to get custom shampoo!

Function of Beauty

function of beauty logo

Function of Beauty products are formulated without sulfates, phthalates, parabens, mineral oils, or gluten, and are always certified vegan and cruelty-free.

Their shampoo and conditioner can also be produced silicone-free, dye-free, and fragrance-free, based on your preferences.

Best Customized Shampoo Brands

Fully customizable according to your unique hair goals, hair type and aesthetic preferences (including color + fragrance).


prose logo

Prose believes that custom hair care is designed for the individual with products that are made different for everyone, continually evolving and improving with you over time.

Your unique hair goals and hair type needs are addressed with a curated selection of their ever-growing list of natural active ingredients.

prose custom shampoo

Every custom shampoo and conditioner product Prose formulates is free of parabens, sulfates, phthalates, dyes, mineral oils, GMOs, and is always cruelty-free. They can also make your formula vegan, gluten-free, silicone-free, or fragrance-free.


form logo

Form specifically designed their family of products to complement each other and your process.

They pledge to provide high quality and enriching products in everything they do. They believe your hair and body are sacred and should be treated with respect and care.

form custom shampoo

Their custom shampoo mildly cleans your hair and scalp without stripping your natural oils, helps make your hair more manageable, and preps your hair for conditioning.

You should pair this with one our best natural body washes.


strands logo

Strands was started to introduce the precision and science of biotechnology to an industry that has been a guessing game for so long.

Their mission is to give you the hair you deserve. Combining a little bit of your strand and hair science, they’re changing the precision and market for hair care.

strands hair kit

Customizable for your unique needs. Strands strive to use the most effective ingredients, and take great care in maintaining ingredients at their peak potency.

Belle Bar Organic

belle bar organic logo

At Belle Bar Organic they believe all of our skin and hair types are really different, so creating our own personalized all-natural recipes with fresh ingredients is what they strive for, because you could then customize a beauty product that addresses your specific beauty ailments.

Their mission is to become the number one resource of haircare for women of color as the go to through their natural hair growth journey.

belle bar organic hair kit

Repairing your hair with this haircare kit will allow for your curls to bloom in the same fashion as a Hibiscus, like a flower you should nourish and hydrate your hair.

If you’re looking for plant-based or natural, organic options then don’t miss our guide to vegan shampoos and our top picks for the Best natural organic shampoo guide.