10 Best Natural Foundations For 2023

Searching for the best natural foundations? We’ve got your back!

There’s only one major organ in the human body that is constantly exposed to the environment and that’s the skin.

That makes it vital to take care of our skin. The best foundation should be kind and natural.

This allows us to offer the environment the same level of protection as we offer our skin with our foundation.

So, let’s take a look at the best natural foundations that are on the market at the moment. You know it makes sense.

100% Pure Foundation

100% natural organic foundations

As the name suggests Susie Wang’s 100% Pure is all about delivering pure, healthy products. This natural foundation is no exception to that rule.

They aim to deal in compassion, empathy and kindness while remaining sustainable and supporting charitable efforts.

They don’t use any toxic or harsh ingredients and source all their pigments from natural products.
They don’t test on animals and their sourcing process excludes any pre-testing of ingredients on animals too.

Their Fruit Pigmented Healthy Foundation range is vegan and feels good on your skin. With natural ingredients like bamboo, pomegranate, and avocado seed oil – you know that they’ve really gone the extra mile to deliver a truly natural product range.

They have something for every skin tone, as well as sensitive skin, oily skin, etc. This full-coverage foundation works well with natural and organic makeup and leaves you with a natural and flawless complexion.

Their natural foundation range comes in powder, cream, and liquid forms too. There’s something for everyone.

You can check the latest prices online here.

Alima Pure Foundation

alima pure brand cosmetics

This company was inspired by mothers and moved by their daughters according to their value statement and they use minimal ingredients for the maximum impact.

They made our best natural foundation list, however, because of their certified organic ingredients and ability to work with any skin tone, rather than for their founder’s motivations.

They’ve been entirely carbon neutral for more than 10 years and they donate 1% of their total revenue (not profit, revenue) to grassroots environmental causes.

They also use refillable containers wherever possible to cut down on waste and mess.

Their compacts, for example, allow you to swap out the pan inside them with a magnetic lock system.

With ingredients such as organic aloe leaf juice, shea butter, sage water, chamomile flower extract, they deliver a superb experience that really feels like quality on your skin. That rich and creamy texture can’t be beaten.

They offer a full range of powdered, liquid, and cream foundations and the finish is luscious on all of them. They excel as a medium coverage foundation and this is the kind of natural foundation you’re simply going to love.

As you’d expect – they’re also cruelty free with no animal testing as part of their customer promise.

In addition, they have made a big commitment to the planet this year!

“We are making a commitment to contribute a quarter of a million – 250,000 – trees to our beautiful planet this year and would love your help in doing so. This will work out to be about 5 trees for every order you place.”


Au Naturale Cosmetics Foundation

Au Naturale Cosmetics Foundation

Ashley Prange used to be a nuclear analyst until she decided that there was a desperate need for cosmetics that didn’t cause skin irritation, toxic load and breakouts.

She couldn’t find what she needed, so she decided to make her own using a coffee grinder as a mineral mixer on her kitchen table.

Since 2011, she’s been running Au Naturale which provides vegan, organic, ethical and paraben free makeup to consumers the world over.

When she’s not doing that – she’s in Washington DC fighting to make the world an easier place to live in with clearer and kinder regulation of the cosmetic industry.

All their ingredients are ethically sourced, 100% natural and must be “factually healthy” before they make the final cut.

Their powder and cream foundations (no liquid, sorry) come in up to 15 different shades are designed to leave your skin feeling nourished and cared for.

You can check out Au Naturale Cosmetics online.

Lavera Natural Cosmetics

Lavera Natural Cosmetics

Possibly the best value brand on our list is Lavera which is very reasonably priced in a field that does tend towards the more expensive end of the cosmetics market.

They were founded back in 1987 and have been committed to the idea of natural cosmetics ever since their inception.


They are considered to be a leading international brand in the sector and have been serving the Untied States and Canada for quite some time now.

They say that their biggest concern is that their products improve the skin using only natural ingredients.

They have an active research lab to help them deliver on this idea.

They use green energy to run their production line, and they never add chemical fragrances, preservatives, etc.

They introduced the first ever 100% mineral based sunscreen.

Their foundation comes in powder and liquid forms and incorporates argan oil, jojoba and a range of vitamins that are designed to keep your skin feeling great for up to 10 hours at a time!

Kjaer Weis Foundation

Kjaer Weis takes its name from the model Kirsten Kjaer Weis who founded the company.

She found that every woman that she talked to had a similar complaint – they couldn’t find product that weren’t irritating their skin and thus she decided that something had to be done about it and she would be the one to do it.


She takes beautiful colors, gorgeous textures and organic ingredients and combines them to deliver amazing skincare.


Sadly, they only offer a cream foundation, but it is fantastic and you’ve got 16 shades to choose from. Better still, the compact is refillable – creating less waste is easy!

Vapour Organic Beauty Foundation

Vapour brings together the talents of Krysia Boinis and Kristine Keheley self-styled “natural beauty pioneers” who want to lead the evolution of clean colored cosmetics.

They believe that working in harmony with nature is an essential part of real beauty and that it is vital for women to challenge convention to achieve real transformation.

organic foundation for natural beauty

Their products are all natural, use no preservatives, are cruelty-free and are all certified organic.

Their foundation comes in cream and liquid forms (no powder, yet) and is offered in 19 shades.

They’ve won several awards for their products and it’s no wonder – this foundation goes on smooth and it lasts all day long. It’s brilliant.

You can purchase Vapour Organic Beauty products online.

W3LL PEOPLE Beauty Concious Foundation

What do you get when you team up an elite makeup artist, a cosmetic dermatologist and a tree hugging entrepreneur?


Their objective is to create super premium quality cosmetics that don’t include any harmful artificial chemicals. They believe that simplicity, authenticity and performance ought to drive the development of cosmetics.

best organic natural makeup

What we like is that their cosmetics are reasonably priced.

That they deliver a truly minimalist feel “no makeup” makeup as it were and that you feel naturally fabulous when you’re wearing them.

Their foundation products are only made in small batches and you can choose from the full range of powders, creams and liquids in 8 different shades. We’re really impressed by them.

Zuii Organic Foundation

Rose Beesey, an Australian beautician, launched Zuii back in the 90s when she went looking for organic products that really worked and were priced at an affordable level and couldn’t find any in her local marketplace.

She believes in creating a much greener and much cleaner future. Her products are vegan, all organic and completely cruelty-free.

zuii organics

They have absolute control over their own manufacturing processes, and they can be 100% transparent about all the ingredients in each product.

We like the food grade materials approach that they use, and their powder, cream and liquid foundations are truly delicious with 17 different shades to pick from.

ILIA Foundation

ILIA hails from Canada and was founded by Sash Plavsic, whose mother was already working in organic food, was asked to sit down and read all the ingredients that appeared in the cosmetic products that she loved so much.

She wasn’t impressed to discover that they were full of chemicals and ingredients that she’d never heard of because they weren’t at all natural.

natural foundation beauty

So, she decided on the spot that she would create her own brand and with a background in design and typography, she did, and the result is the super-stylish ILIA.

Their ingredients are certified vegan and organic, and the packaging is also very eco-friendly.

Their liquid foundations come in 9 different shades and they’re very easy to apply (thanks to the built in pump applicator).

Juice Beauty Foundation

Last but definitely not least on our list is Juice Beauty. They promise (and deliver) products that are organic, with no animal testing and no preservatives.

They also insist that their products are 100% sourced within the United States and that’s something we really like!

One of the big problems for the environment is how far things have to travel before they are used.

juice beauty foundation

The packaging is also 100% sustainable and they’ve run several high profile partnership campaigns including one with Gwyneth Paltrow’s Goop.

Their foundations cover the complete range of powders, creams and liquids and they currently offer 10 different shades to choose from.

We found that their foundation really helps to lock in moisture all day long and leaves your skin feeling soft and flawless.