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by Joshua Clark Davis Publisher: Columbia University Press (August 8, 2017) Paperback: 336 pages
In From Head Shops to Whole Foods, Joshua Clark Davis explores the untold history of 1960s-era Social Capitalism.
It was an era of activist entrepreneurs and humanistic practices like shared ownership, limited growth, and democratic workplaces. It was an alternative to traditional profit-focused corporate business models.
By the late 70s there were hundreds, if not thousands, of like-minded social enterprises but only a few remain today.
Many of them – think Whole Foods – gave up on their mission along the way.
This is a compelling read: it’s a history of the intersection of social movements and capitalism and argues they are not mutually exclusive. It’s where Whole People lives.
If you are interested in ethical consumption, social enterprise, buying local or mission-driven businesses then it’s important to understand the origins and history of these movements and causes.
Clark explores modern day companies that celebrate ethical practices and social change – and how they sometimes come up short and are paying lip service for marketing purposes.
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