A good night’s sleep is essential to our well-being. And a great mattress is essential for that restful, sweet slumber.
For Marc Werner – CEO of GhostBed Mattress – the desire to create the perfect mattress stemmed from his own personal experience with pain after three neck surgeries.
GhostBed has always been one of the best eco-friendly bedding options when compared with the wasteful packaging in the mattress industry in general. With the launch of the newly developed GhostBed Natural Mattress they are stepping up their game and aim to be the best eco-friendly cooling mattress on the market.
The GhostBed Natural respects Mother Nature, while maintaining the same level of comfort and quality as their other mattresses. It’s made with durable coils, genuine latex, natural wool and a luxuriously soft, pure organic cotton cover.
Sounds awesome, right?
We sat down with Marc Werner to get the low-down on the GhostBed and their newly launched GhostBed Natural Mattress.
What sets GhostBed mattresses apart from other mattress brands?
I come from a long line of innovators—my family created the Werner Ladder Company in the early 1900s. Five generations later, I was able to use what I’d learned from my family’s business to start Nature’s Sleep. We then expanded and launched GhostBed mattress over five years ago.
For the past 20+ years, we’ve held onto those family values in everything we do, from the way we treat our customers to the relationships we’ve built with manufacturers and the materials we use. It’s all about superior craftsmanship so you’re truly getting the best luxury mattress, and all at an affordable price. Our customers trust us and know they’re getting an amazing product. We spend years developing each mattress and even have a few patents on our cooling sleep technology. You can really feel the difference when you sleep on one of our mattresses.
Where did the idea come from for the GhostBed Natural mattress?
You could consider it years in the making! When I launched Nature’s Sleep in 2001, my goal was to find and use the best, highest-quality materials I could get my hands on. So that also meant materials you could feel good about sleeping on, like memory foam that’s been CertiPUR-US certified, without any dangerous or unsafe chemicals. With GhostBed, we’ve also always vacuum-packed our mattresses, which helps us use less packaging materials and maximize space on our freight trucks.
We started getting serious about developing the Natural Mattress back in January 2020… We’d always been a leader in the industry because of our packaging, but I knew it was important to go the extra mile and create a mattress that was eco-friendly from top to bottom. We spent over a year creating and refining it.
What does “natural” mean to you and how does it benefit your customers?
We’re all about making the best mattress at a more affordable price. A lot of that comes from the 20+ years of building relationships with manufacturers. We’re able to source the best materials, and we were able to spend the time researching and developing the mattress until it was perfect. All of the materials—wool, organic cotton, natural latex—were chosen for a specific reason and paired with what we already knew about creating a mattress that would be comfortable and naturally cooling.
What sort of guarantee do you provide to ensure that people will be happy with a Ghostbed natural mattress?
Excellent customer service is really important to us, and we’re very proud of the mattresses we offer and everything that’s gone into them. You can call us and our customer service team is right there waiting and ready to answer all your questions and help you pick out the best mattress. Then, you’ve got a 101-Night Sleep Trial so you can try out the mattress in your own home. And then lastly, we have a 25-year warranty on the mattress. That warranty is one of the best in the industry, and we’re really proud to offer that.
If there was just one thing you could tell a potential customer about your natural mattresses, what would it be?
Studies show that over 50% of people sleep hot, so cooling features have always been important to us. Our other mattresses, like the GhostBed 3D Matrix, have patented cooling technology that we spent years developing. So, when it came to the Natural Mattress, I knew we needed to incorporate some materials that would be naturally cooling.
Wool is perfect for this. Wool actually protects sheep and keeps them cool in the summer! So that layer of wool helps disperse your body heat, and also acts like a natural fire barrier. Then we’ve got aerated latex that creates these air pockets within the mattress, on top of coils that also get air flowing through them. You stay cool all night, and the latex gives it a comfortable, soft feel.
Head over to the new GhostBed Natural site for all the details and buying options.
Be kind to yourself and the environment by choosing natural mattresses. Stay cool!
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