JUST Egg has announced an imminent price drop on their plant-based (mung bean) vegan egg replacement product.
This is great news for vegans, vegetarians, flexitarians and anyone looking for a sustainable protein.
The lower JUST Egg price will make it more accesible and accelerate their growth and global reach. Good news!
In a recent interview with Clean Technica, Andrew Noyes, the communications chief at JUST, had this to say:
We’re targeting a 35% case cost reduction across retail and foodservice JUST Egg, which for retail (12 oz. bottle) consumers would mean $4.99 suggested retail price a bottle, down from $7.99. The new folded JUST Egg will also be $4.99 (SRP). We’re always working to increase efficiencies and decrease cost.
JUST Egg Poised For Huge Growth In Q2 2020
It looks like Q2 2020 is going to be an exciting time at JUST Egg.
They recently announced the release of their folded JUST Egg product which will be available in April.
This new folded egg is the perfect vegan product for making homemade breakfast sandwiches. It will be a big hit!
Also in April, Egg will show up on the shelves (freezer) at Whole Foods Market. We can’t wait!
With over 5000 stores carrying JUST Egg nationwide in Q2, the price drop will only make the egg replacement product more popular.
JUST Egg is a food-tech darling built with a world-class technology platform that enabled them to sell 20 million plant-based eggs.
The response to JUST Egg has been overwhelmingly positive from consumers.
It’s very quickly become the #1 liquid vegan egg product. It’s even available on Amazon.
Is Cultured Meat The Next Big Hit For JUST?
For more than two years JUST has quietly been working on a cultured meat product.
The fast-growing cultured meat industry is huge and JUST is a pioneer and leader in the market.
We look forward to more exciting products from this awesome company. Stay tuned!
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