Prime Roots is an innovative start-up that has quietly been pioneering the use of Koji (Japaense Fungi) to produce sustainable, whole-food non-GMO meat alternatives.
The benefits of using a superfood like Koji is that the fungi protein has a natural texture similar to meat.
As a result, the Prime Roots products have the expected taste, texture, and nutrition of conventional meats.
In 2018, operating as Terramino Foods, they received 4.25 Million in seed funding. [source: Vegconomist]
This was no shot in the dark for early investors; the plant-based, meat alternative market is projected by Barclays to reach $140 billion in the next decade.
This cash injection allowed Prime Roots to pursue their formidable company vision: Delicious, safe, nutritious, and accessible food available to all.
It’s not actual fungi or mushrooms they are using to produce their plant-based foods but the fungi roots, known as Mycellium.
This plant protein is easy to grow and is more sustainable as it does not need processing with solvents like other plants used for meat alternative.
On Valentine’s Day they are rolling out their new fungi-based bacon for meatless food lovers.
For one day only customers can order what they’ve dubbed “bacongrams” for their loved ones!
The choice of bacon as their first major commerical product release came down to voting by their community.
They posted a page on their site where consumers can vote on which product they want Prime Foods to release first.
Options included chicken tenders, crab raviola, hamburgers, salmon burgers, italian meatballs and breakfast sausage, and bacon.
“We believe that products and brands should involve their communities to make key decisions. Our food system is broken and we want to truly be transparent and give people a way to be involved with how their food gets to their plate. Our website lists the products that we have made, which are ready to launch – now we want input from our community and the public at large to help us select which products they want to see us launch.”Kimberlie Le
Images via Prime Roots
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