We're still in the early days of 2020 but it looks like this will be the year of the vegan sneaker. The sustainable sneaker. The ethical sneaker.
The latest sneaker company to enter the fray with a sustainable shoe is Nike with the launch of their Space Hippie program. [source: Nike News]
What Is The Space Hippie Mission?
Nike's goal for the Space Hippie Program was to make the lowest carbon footprint shoe ever created.
The challenge was to produce the shoe from garbage and they were uncertain it was possible.
They persevered with an urgency and agency it's nice to see from such a big brand.
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
What Are Space Hippies?
John Hoke, Chief Design Office at Nike, has this to say about the Space Hippie Program:
“Space Hippie product presents itself as an artifact from the future. It's avant garde; it's rebelliously optimistic.
Space Hippie is also an idea. It is about figuring out how to make the most with the least material, the least energy and the least carbon.”
We can't wait to get our feet into a pair of these sweet, sustainable shoes.
What Are Space Hippies Made of?
The Space Hippie is made with Flyknit yarns.
They include at least 85% rPoly made from recycled plastic water bottles, t-shirts and yarn scraps. Nice!
Plus, the Crater Foam tooling uses 15% Nike Grind rubber.
They combine it with 100% recycled foam material to create a sustainable, lightweight and responsive feel.
Space Hippie Models
Want to learn more about Nike's Move to Zero initiative? Read this about how they are “helping protect the future of sport for all athletes.”
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