Whole People
No Result
View All Result
  • News
  • Guides
    • Clean Beauty
    • Sustainable Fashion
    • Vegan Life
    • Electric Vehicles
    • Outdoors Life
    • Zero Waste
    • Minimalism
  • Toolset
    • Books
    • Apps
    • Sites We Love
    • Brands We Love
    • People We Love
    • Reviews
  • Ideas
    • Earth
      • Solar
    • Science
    • Technology
    • Design
    • Food
  • Giveaways
Whole People
No Result
View All Result

McLuhan Classic Assists In Understanding Media

by Dan
January 8, 2021
marshall mcluhan
*Affiliate Disclosure: I may be compensated if you purchase through affiliate links on this site. As an Amazon Associate, I earn from qualifying purchases.

It’s a good time to think about media. Really think about it.

Marshall McLuhan in his classic text Understanding Media explores the vessel in which a message is brought from one person to another and how that vessel has an impact all of its own.



A Hippy Classic?

Yes, undoubtedly so, but there’s a lot of powerful insight here that you won’t find anywhere else even at a university.

Think of a light bulb as a medium. It has no message but the ability to create light at will has had an enormously powerful effect on us as a species.

Then he wonders if the content involved in message transmission isn’t, in fact, all that important.

Does it really matter if children see, for example, violent content on TV? Opinions vary, obviously.




The Medium Is The Message

The idea of the medium becoming the message was found here before anyone else ever conceived of the idea.

It demonstrates how globalization has managed to steamroller so many localized sets of values and cultures without very much effort.

Terms and phrases such as “the global village” and “the medium is the message” are now part of the lexicon, and McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Even in undeveloped parts of the world such as rural Cambodia, every child dreams of eating McDonald’s.

Eventually, be breaks the idea of media into two types “hot” and “cold” which are determined by the requirement for effort on the part of the consumer.

Then he breaks down every type of known media (sorry the internet’s too new) to help you see how it might impact everything else. This book will change your life.

You can find Understanding Media: The Extensions of Man by Marshall McLuhan online.

GET A COPY

For more interesting books check out all our book reviews here.

Previous Post

Guide To Dome Houses

Next Post

15 Amazing Vegan Essentials Every Plant Based Kitchen Needs

Related Posts

wonderoak

Wonderoak Is The Best Mom Blog In The World, According To Most Of My Friends

most profitable craft

What Are The Most Profitable Crafts To Sell ? | A Sustainable Side-Hustle Guide

benefits of secondhand clothing

Benefits of Buying Secondhand, According To Common Sense

reddit logo

5 Ethical & Sustainable Subreddits Worth Reading

Next Post
vegan essentials

15 Amazing Vegan Essentials Every Plant Based Kitchen Needs

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Wonderoak Is The Best Mom Blog In The World, According To Most Of My Friends
  • What Are The Most Profitable Crafts To Sell ? | A Sustainable Side-Hustle Guide
  • Benefits of Buying Secondhand, According To Common Sense
  • 5 Ethical & Sustainable Subreddits Worth Reading
  • Confessions of a Thrift Store Addict
Whole People

Whole People is dedicated to publishing the best ideas and tools for sustainable living.

Whole People is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

  • About
  • Terms & Conditions
  • Privacy Policy
  • Affiliate Disclosure

© 2021 Whole People - Your Guide To Sustainable Living

No Result
View All Result
  • News
  • Guides
    • Clean Beauty
    • Sustainable Fashion
    • Vegan Life
    • Electric Vehicles
    • Outdoors Life
    • Zero Waste
    • Minimalism
  • Toolset
    • Books
    • Apps
    • Sites We Love
    • Brands We Love
    • People We Love
    • Reviews
  • Ideas
    • Earth
      • Solar
    • Science
    • Technology
    • Design
    • Food
  • Giveaways

© 2021 Whole People - Your Guide To Sustainable Living