Can a career in fashion align with a vegan lifestyle? Absolutely.
In fact, more and more fashion models are embracing a plant-based lifestyle, rejecting animal-based products, and becoming powerful advocates for cruelty-free fashion. These iconic individuals model not just garments—but an ethically driven lifestyle.
Here’s a closer look at the top vegan fashion models redefining the fashion industry and influencing a new wave of eco-conscious consumers.
What Is Vegan Fashion?
Vegan fashion avoids all animal-derived materials—leather, wool, silk, fur—and replaces them with sustainable, cruelty-free alternatives. Think mushroom leather, pineapple fiber, organic cotton, and recycled synthetics. It’s more than a trend—it’s a movement grounded in ethics, awareness, and progressive design.
Today’s top fashion models not only wear vegan clothing—they also advocate, educate, and influence entire industries.
Featured Vegan Fashion Models
Each of these compassionate changemakers models sustainability and supports animal rights, while still maintaining bold fashionable images on runways and in magazines.
🇧🇷 Gisele Bündchen – Supermodel Meets Sustainability Advocate
Gisele is more than a supermodel—she’s a movement. Hailing from Brazil and dominating global runways, Gisele Bündchen is a dedicated environmentalist, a UN Goodwill Ambassador, and a full-blown vegan fashion powerhouse.
She only wears cruelty-free fashion and is often spotted supporting brands that align with her sustainable ethics. No fur, no leather—just fierce style.
Explore the Sustainable Fashion Guide to see how ethical trends align with Gisele’s style.
🇺🇸 Lily Aldridge – Ethical Model with a Bold Voice
This American beauty made headlines with her Sports Illustrated swimsuit cover and BFF status with Taylor Swift, but behind the scenes, Lily is a fierce advocate for plant-based living and ethical fashion.
She regularly champions slow fashion and supports brands committed to sustainability and animal welfare.
🇦🇺 Miranda Kerr – Fashion Icon & Eco-Friendly Entrepreneur
Miranda Kerr’s glow is globally recognized—and much of that radiance comes from her long-time plant-based lifestyle. Born in Sydney and launched into superstardom with Victoria’s Secret, Miranda’s passion for vegan fashion and wellness led her to launch her organic skincare brand, KORA Organics.
And yes, she’s still serving looks and living that vegan life—even as a billionaire’s wife.
🇺🇸 Erin Heatherton – Sustainable Fashion Trailblazer
A Chicago native with a plant-powered edge, Erin has appeared on the covers of Elle, Vogue, and GQ, and starred in campaigns for Stella McCartney, H&M, and Versace—all while staying true to a vegan lifestyle.
Whether walking the runway or taking the subway, she’s 100% cruelty-free.
🇦🇺 Bridget Malcolm – Ethical Voice in the Spotlight
Hailing from Perth, Bridget Malcolm blends modeling with meaning. She’s not only a vegan fashion advocate but also a mental health champion.
After posing for Playboy in 2017, she’s doubled down on promoting vegan beauty, wellness, and self-love—redefining what it means to be a modern model.
🇺🇸 Carolyn Murphy – The Compassionate Classic
This American icon (born in Panama City, Florida) has long been part of the ethical fashion wave.
Now earning over $3 million a year, Carolyn proves that sustainability sells. She blends timeless beauty with a voice for animals and the Earth.
🇺🇸 Ashley Graham – Body Positivity Meets Plant-Based Living
Nebraska-born and now a global icon, Ashley is all about confidence, compassion, and curves.
Though not strictly vegan, Ashley advocates for plant-based meals and ethical choices in fashion—proving that every small step (or high heel) counts.
🇧🇷 Ricardo Baldin – The Vegan Visionary from São Paulo
One of Brazil’s most prominent male models, Ricardo Baldin walks for brands that ditch animal materials in favor of modern, cruelty-free alternatives.
He proves that vegan fashion isn’t just for the girls—it’s a global, all-gender movement.
🇺🇸 Richie Kul – Stanford Scholar, Model, Activist
This multi-talented American model studied at Stanford University, but his true passion lies in veganism and animal rights.
Whether he’s in L.A., Bangkok, or Manila, Richie spreads the message of compassionate fashion everywhere he goes—and sometimes brings his adorable vegan daughter along too.
🇬🇧 Joey Slomowitz – London’s Plant-Based Renaissance Man
From London’s fashion scene to global catwalks, Joey’s journey started with a single documentary and turned into a full-blown vegan lifestyle.
When he’s not modeling, he’s building tech: check out his app, Vegan Surprise, for delicious cruelty-free discoveries.
Frequently Asked Questions About Vegan Fashion Models
Who are the most popular vegan fashion models?
The most popular vegan fashion models include Gisele Bündchen, Lily Aldridge, Miranda Kerr, Erin Heatherton, Bridget Malcolm, and Richie Kul. These models advocate for cruelty-free lifestyles and promote plant-based fashion.
Can you be a vegan and a successful fashion model?
Yes, you can be vegan and thrive in the fashion industry. Many top models follow a plant-based lifestyle while modeling for ethical and sustainable fashion brands worldwide.
What do vegan fashion models wear?
Vegan fashion models wear cruelty-free clothing made from plant-based or synthetic alternatives to leather, wool, silk, and fur. They support brands that use sustainable materials.
Do vegan models promote specific brands?
Vegan models often promote ethical fashion brands like Stella McCartney, Reformation, and other designers that avoid animal products and prioritize sustainability.
Why do models choose a vegan lifestyle?
Models choose veganism for reasons like animal welfare, environmental sustainability, and personal health. Many also see it as part of a broader ethical image and advocacy for conscious living.
How do vegan values influence fashion choices?
Vegan values influence fashion by encouraging cruelty-free, sustainable, and ethical clothing. Models use their platforms to spotlight brands that align with their plant-based lifestyle.
Are vegan models involved in activism?
Yes, many vegan models are animal rights activists and environmental advocates. They campaign publicly for cruelty-free fashion and often support causes related to sustainability.
What materials do vegan fashion models endorse?
Vegan models endorse materials like organic cotton, bamboo, hemp, mushroom leather, and recycled synthetics. These materials avoid animal exploitation and reduce environmental harm.
Is vegan fashion considered trendy or stylish?
Yes, vegan fashion is both trendy and stylish. Top designers and influencers now highlight plant-based fashion as a bold, progressive trend in the global fashion industry.