They’ve truly mastered the art of turning hemp into underpants and we have to say, we love what they’re doing.
Why Hemp Underwear?
For a short period
of time it looked like hemp would become the dominant material crop
in North America. Then the powerful and wealthy lobby representing
cotton producers got involved and because hemp is closely related to
marijuana – the industry was swiftly sidelined by legislation.
However, you can’t keep a good crop down and in the 2000s people have started to realize just how useful hemp can be for making things.
You can make paper from hemp, fibers from hemp and just about anything you can think of can be made from the fibers – including underwear.
The Benefits Of Hemp Underwear
This wouldn’t have
matter if it weren’t for the fact that hemp fabrics can be made
super soft and are naturally anti-bacterial and anti-microbial and as
importantly, for underwear, they’re also very breathable.
WAMA underwear decided to become the pioneer of this nascent industry and create exception underwear with the right fit, function and design.
The WAMA mission is “to pioneer the hemp underwear industry by making the best hemp undies in the world and constantly improving the fit, function and design.”
As hemp is naturally anti-bacteria and anti-microbial, as well as breathable and very soft, it’s a natural textile to be used for underwear.
We can report that they’ve succeeded. This is a business that understands underwear as much as it understands eco-friendliness.
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